Adidas Fresh Endurance 72H Anti Perspirant Spray For Men Floral Watery Fragrance 150 Ml

Adidas Fresh Endurance 72H Anti Perspirant Spray For Men Floral Watery Fragrance 150 Ml

The Adidas Fresh Endurance 72H Anti-Perspirant Spray is specifically designed for men who lead an active lifestyle and need long-lasting protection against sweat and odor.

Key Features: - Provides 72 hours of protection against sweat and odor - Features a floral watery fragrance that keeps you feeling fresh all day - Easy-to-use spray applicator for quick and convenient use - Dermatologically tested formula that is gentle on the skin

For Whom: This anti-perspirant spray is ideal for men who engage in sports, workouts, or any physical activities that make them sweat. It is also great for those who have a busy lifestyle and need reliable protection throughout the day.

Pros: - Long-lasting protection for up to 72 hours - Refreshing floral watery fragrance - Convenient spray applicator - Dermatologically tested and gentle on the skin

Cons: - Some users may find the fragrance too strong - May leave white marks on dark clothing if not allowed to dry completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting 72H protection and floral watery fragrance align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	Adidas is a well-known global brand with strong appeal in India.	Euromonitor
Category Momentum	20	15	Growing demand for men's deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing strong competition from other established deodorant brands in India.	IRI
Use-case Advantage	5	5	Offers reliable sweat protection for active Indian men.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Adidas Fresh Endurance 72H Anti-Perspirant Spray for Men is well-positioned in the competitive Indian deodorant market.

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