adidas for Unisex Ice Dive Deo Body Spray 150ml

adidas for Unisex Ice Dive Deo Body Spray 150ml

- About Product: The adidas Ice Dive Unisex Deodorant Body Spray is designed to keep you feeling fresh and confident all day long. Its invigorating icy fragrance will leave you feeling revitalized and ready to take on whatever comes your way.

- Key Features: This body spray offers long-lasting protection against body odor, keeping you feeling and smelling great throughout the day. The convenient 150ml size makes it perfect for on-the-go use, whether you're hitting the gym or heading out for a night on the town.

- For whom: This unisex body spray is suitable for anyone looking for a reliable and refreshing deodorant option. Its crisp, clean scent appeals to both men and women, making it a versatile choice for all.

- Pros: The adidas Ice Dive body spray is highly effective at keeping body odor at bay, even during strenuous activities. The invigorating fragrance is a great pick-me-up throughout the day, and the compact size makes it easy to carry with you wherever you go.

- Cons: Some may find the fragrance to be too strong for their liking, especially if they prefer more subtle scents. Additionally, the aerosol spray can be a bit harsh for those with sensitive skin, so it's best to test it out before frequent use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	BusinessToday, Livemint
Brand Strength	20	10	adidas is a well-known global brand in India.	TOI, Hindu
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants.	EconomicTimes, CNBC
Competition	10	6	Facing strong competition from other popular deodorant brands.	FinancialExpress
Use-case Advantage	5	5	Offers long-lasting freshness suitable for Indian climate.	BusinessStandard
Final Market Score	100	66/100 (3.30/5)	adidas Ice Dive Deodorant holds a strong position in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—