Concepta Shower Body Brush with Bristles and Loofah Back Scrubber Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Men and Women Pack of 1 Pis

Concepta Shower Body Brush with Bristles and Loofah Back Scrubber Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Men and Women Pack of 1 Pis

Concepta Shower Body Brush is a versatile bath accessory that combines bristles and a loofah back scrubber mesh sponge for a complete skin exfoliating experience. The curved long handle makes it easy to reach all areas of your body for a thorough bath massage.

Key Features:
- Combination of bristles and loofah back scrubber for dual exfoliation
- Curved long handle for reaching all areas of the body
- Suitable for both men and women
- Pack of 1 piece for convenience

This shower body brush is ideal for anyone looking to improve their skin's texture and appearance. The bristles help to exfoliate the skin, while the loofah back scrubber gently removes dead skin cells and promotes circulation. It is suitable for both men and women who want to achieve smoother, softer skin.

Pros:
- Dual exfoliation for a more thorough cleanse
- Curved handle for easy maneuverability
- Suitable for all skin types

Cons:
- May require regular cleaning to prevent mold and bacteria buildup
- Bristles may feel too firm for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a combination of brush and loofah for effective exfoliation.	GfK
Brand Strength	20	15	Strong brand reputation in bath accessories segment.	Euromonitor
Category Momentum	20	10	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other bath brush brands.	Nielsen
Use-case Advantage	5	3	Long handle for easy reach and massage during bath.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned bath brush with strong brand and features.

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