Chemist at Play Exfoliating Body Scrub For Removing Tan Dead Skin Cells Rough Bumpy Skin Tanned Pigmented Skin For Smooth Soft Bright Skin Natural AHAs Coffee For Men Women 75g

Chemist at Play Exfoliating Body Scrub For Removing Tan Dead Skin Cells Rough Bumpy Skin Tanned Pigmented Skin For Smooth Soft Bright Skin Natural AHAs Coffee For Men Women 75g

Chemist at Play Exfoliating Body Scrub is a specially formulated scrub that helps to gently exfoliate the skin, removing tan, dead skin cells, roughness, and pigmentation. Made with natural AHAs and coffee, this scrub leaves the skin feeling smooth and bright.

Key Features: - Contains natural AHAs and coffee for effective exfoliation - Helps to remove tan, dead skin cells, roughness, and pigmentation - Leaves skin feeling smooth and bright - Suitable for both men and women - Comes in a convenient 75g size

For whom: This body scrub is suitable for anyone looking to improve the texture and appearance of their skin. Whether you have rough or pigmented skin, this scrub can help to reveal smoother, brighter skin.

Pros: - Effective at removing tan and dead skin cells - Leaves skin feeling smooth and bright - Suitable for both men and women - Convenient 75g size is perfect for travel

Cons: - May not be suitable for those with sensitive skin - Can be abrasive if used too often or vigorously

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's natural AHAs and coffee ingredients align well with current consumer preferences for organic skincare products.	Euromonitor
Brand Strength	20	10	The brand has a loyal customer base and good reputation in the market.	Brand Equity
Category Momentum	20	15	Body scrubs are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established brands offering similar exfoliating body scrubs.	MarketWatch
Use-case Advantage	5	5	Offers multiple benefits like tan removal, exfoliation, and pigmentation reduction, catering to diverse consumer needs.	Beauty Insights
Final Market Score	100	66/100 (3.30/5)	Competitively priced exfoliating body scrub with natural ingredients catering to diverse skincare needs in a growing market.

Factor	Rating (out of 5)	Notes
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