Burts Bees Mama Bee Belly Butter 6 6 oz by Burt s Bees

Burts Bees Mama Bee Belly Butter 6 6 oz by Burt s Bees

- Burt's Bees Mama Bee Belly Butter is a nourishing, hydrating belly butter specially formulated for pregnant women to help keep their skin soft and supple during pregnancy.

- Key features of this belly butter include cocoa, shea, and jojoba butters that help to moisturize and nourish the skin, as well as vitamin E that provides antioxidant protection.

- This belly butter is designed for pregnant women looking to prevent stretch marks and maintain healthy, hydrated skin throughout their pregnancy.

- Pros of Burt's Bees Mama Bee Belly Butter include its natural ingredients, pleasant scent, and effectiveness in keeping skin moisturized and supple. Cons may include the price point for some users and potential sensitivity to certain ingredients for those with allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich and nourishing formula suitable for pregnant women's skincare needs.	GfK
Brand Strength	20	18	Burt's Bees is a well-known and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body butters in India.	Nielsen
Competition	10	8	Facing competition from other popular natural body butter brands in India.	IRI
Use-case Advantage	5	5	Specifically designed to address stretch marks during pregnancy.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, but faces pricing challenges in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—