Yardley London Shower Gel Morning Dew With Natural Oils Of Lily Of The Valley Frangipani No Parabens No Silicones 500ml

Yardley London Shower Gel Morning Dew With Natural Oils Of Lily Of The Valley Frangipani No Parabens No Silicones 500ml

This Yardley London Shower Gel is formulated with natural oils of Lily of the Valley and Frangipani, giving you a refreshing and invigorating shower experience. No parabens or silicones are used in this shower gel, making it gentle on the skin.

Key Features: - Natural oils of Lily of the Valley and Frangipani - Paraben-free - Silicone-free - Refreshing scent - Leaves skin feeling soft and hydrated

For whom: This shower gel is suitable for all skin types, especially those looking for a gentle and nourishing shower gel without harsh chemicals.

Pros: - Natural oils provide a luxurious and soothing shower experience - Paraben and silicone-free formula - Leaves skin feeling refreshed and hydrated

Cons: - Some users may prefer a stronger scent - Bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The use of natural oils and absence of parabens and silicones align with current consumer preferences in India.	Kantar
Brand Strength	20	18	Yardley London is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body wash gels in the Indian market.	AC Nielsen
Competition	10	5	Facing moderate competition from other premium body wash gel brands in India.	IRI
Use-case Advantage	5	3	Offers a refreshing and luxurious shower experience suitable for daily use.	GfK
Final Market Score	100	76/100 (3.80/5)	Yardley London Shower Gel Morning Dew is well-positioned in the growing Indian premium body wash gel market.

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