Treaclemoon Sleepy Lavender Fairy Shower Bath Gel 500ml with Natural Lavender Extract Paraben Free Vegan Friendly Body Wash Gel Treaclemoon Body Wash Gel

Treaclemoon Sleepy Lavender Fairy Shower Bath Gel 500ml with Natural Lavender Extract Paraben Free Vegan Friendly Body Wash Gel Treaclemoon Body Wash Gel

About Product: Treaclemoon Sleepy Lavender Fairy Shower Bath Gel is a luxurious body wash gel that is formulated with natural lavender extract. This paraben-free and vegan-friendly product is perfect for those looking to unwind and relax after a long day.

Key Features: The soothing scent of lavender helps to calm the mind and body, making it ideal for a nighttime shower or bath. The 500ml bottle ensures you have enough product to last a long time, while the gel formula lathers up easily to leave your skin feeling soft and refreshed.

For whom: This body wash gel is suitable for anyone looking to add a touch of luxury to their shower routine. The calming lavender scent makes it a great choice for those who have trouble relaxing or falling asleep at night.

Pros: - Formulated with natural lavender extract - Paraben-free and vegan-friendly - Calming and soothing scent - Lathers up easily for a luxurious shower or bath experience Cons: - Some users may find the scent too strong - Not suitable for those who are sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, natural lavender extract, paraben-free, and vegan-friendly align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Treaclemoon known for quality and eco-friendly products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing competition from established and emerging brands offering similar natural body wash gels.	Nielsen
Use-case Advantage	5	5	Promotes relaxation and sleep, appealing to Indian consumers seeking stress relief.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market fit with competitive pricing and on-trend features.

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