TONYMOLY Aloe 99 Chok Chok Soothing Gel 250ml

TONYMOLY Aloe 99 Chok Chok Soothing Gel 250ml

About Product: TONYMOLY Aloe 99 Chok Chok Soothing Gel is a refreshing, hydrating gel that contains 99% aloe vera extract. It helps to soothe and hydrate the skin, leaving it feeling cool and refreshed.
Key Features: - Contains 99% aloe vera extract - Soothes and hydrates the skin - Leaves skin feeling cool and refreshed - Suitable for all skin types
For whom: This soothing gel is suitable for all skin types, especially for those with dry or sensitive skin. It can be used on the face, body, and hair to provide instant hydration and relief.
Pros: - Contains a high percentage of aloe vera extract - Lightweight and non-greasy formula - Helps to soothe and hydrate the skin - Can be used on face, body, and hair
Cons: - Some users may find the scent too strong - May not provide enough hydration for very dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera-based soothing gel aligns with Indian consumers' preference for natural ingredients.	Kantar
Brand Strength	20	10	TONYMOLY is a recognized brand in the Indian beauty market.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	IRI
Use-case Advantage	5	5	Versatile product suitable for various skin types and needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned aloe vera gel in the growing Indian natural body care segment.

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