SUGAR POP Salicylic Acid and Coffee Body Wash Enriched with Salicylic Acid Exfoliates Evens Skin Tone Anti Inflammatory 250ml

SUGAR POP Salicylic Acid and Coffee Body Wash Enriched with Salicylic Acid Exfoliates Evens Skin Tone Anti Inflammatory 250ml

Sugar Pop Salicylic Acid and Coffee Body Wash is a refreshing and invigorating body wash that helps to exfoliate the skin, even out skin tone, and reduce inflammation. Enriched with salicylic acid, it helps to unclog pores and remove dead skin cells, leaving the skin looking smoother and brighter. The addition of coffee helps to stimulate circulation and reduce inflammation, making it ideal for those with sensitive or acne-prone skin.

Key Features: - Contains salicylic acid to exfoliate and unclog pores - Coffee helps to reduce inflammation and stimulate circulation - Helps to even out skin tone and improve overall skin texture - Refreshing and invigorating scent

For whom: Sugar Pop Salicylic Acid and Coffee Body Wash is suitable for all skin types, but is particularly beneficial for those with acne-prone or sensitive skin. It is also ideal for those looking to improve the overall texture and appearance of their skin.

Pros: - Exfoliates and unclogs pores - Evens out skin tone - Reduces inflammation - Refreshing scent - Suitable for all skin types Cons: - May be too drying for those with very dry skin - Some may find the scent too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and coffee blend aligns with current trend towards natural ingredients.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Kantar
Competition	10	6	Facing moderate competition from established and emerging brands in the body wash gel segment.	Statista
Use-case Advantage	5	5	Offers multiple skin benefits like exfoliation and skin tone evening.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative body wash gel with natural ingredients positioned well in competitive market.

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