St Ives Pampering Body Wash 650ml Vanilla Oat Milk Made with Plant Based Cleansers 100 Natural Extracts 16 oz Shower Gel White

St Ives Pampering Body Wash 650ml Vanilla Oat Milk Made with Plant Based Cleansers 100 Natural Extracts 16 oz Shower Gel White

- This St Ives Pampering Body Wash is a luxurious shower gel that comes in a generous 650ml size. It is infused with the soothing scents of vanilla and oat milk, making it a perfect addition to your daily shower routine.

- Key features of this body wash include its plant-based cleansers, which provide a gentle yet effective cleanse for your skin. It is also made with 100% natural extracts, ensuring that you are using a product that is good for both your skin and the environment.

- This body wash is suitable for anyone looking to pamper their skin while cleansing it thoroughly. The luxurious vanilla and oat milk scent is perfect for those who enjoy indulging in a spa-like experience in the comfort of their own home.

- Pros: The generous size of the bottle means that you can enjoy this body wash for an extended period of time. The plant-based cleansers are gentle on the skin, making it suitable for all skin types. The natural extracts ensure that you are using a product that is free from harsh chemicals.

- Cons: Some users may find the scent of vanilla and oat milk to be too strong for their liking. The size of the bottle may be too large for those who prefer smaller packaging for travel or storage purposes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, plant-based cleansers, and natural extracts align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	St Ives is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing strong competition from both local and international brands offering similar body wash gels in India.	Nielsen
Use-case Advantage	5	5	Offers pampering experience with vanilla and oat milk, appealing to consumers seeking luxury in their body care routine.	Kantar
Final Market Score	100	76/100 (3.80/5)	St Ives Pampering Body Wash 650ml Vanilla Oat Milk is well-positioned in the growing Indian premium body wash gel segment.

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