Sch lke Octenisan Body Wash Lotion 150 ml Pack of 2

Sch lke Octenisan Body Wash Lotion 150 ml Pack of 2

Schülke Octenisan Body Wash Lotion is a gentle yet effective cleanser designed for daily use. It is specially formulated to provide deep cleansing while maintaining the skin's natural balance.

Key Features: - Contains mild surfactants that cleanse the skin without drying it out - Formulated with octenidine, which has antiseptic properties to help prevent infections - Skin-friendly pH value of 5.5 to support the skin's natural protective barrier - Dermatologically tested and suitable for sensitive skin

For whom: This body wash lotion is suitable for individuals of all ages who require a gentle yet effective cleanser for daily use. It is particularly beneficial for those with sensitive skin or skin conditions such as eczema or dermatitis.

Pros: - Gentle formula that cleanses without stripping the skin - Antiseptic properties help prevent infections - pH-balanced to support skin health - Dermatologically tested for safety

Cons: - Some users may find the fragrance too subtle - May not provide enough hydration for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences for body wash lotions.	Retail Today
Brand Strength	20	18	Strong brand reputation and recognition in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Price Watch
Competition	10	8	Facing moderate competition from established and emerging brands in the body wash gel segment.	Market Research India
Use-case Advantage	5	5	Offers unique benefits for specific skin types, appealing to niche segments.	Beauty Insights
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment drive competitive advantage in the Indian body wash gel market.

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