Santoor Moisturizing Shower Gel With Natural Sandalwood Gardenia Extracts For Men Women Moisturizing Body Wash With Glycerin Suitable For All Skin Types No Parabens No Silicones 250ml

Santoor Moisturizing Shower Gel With Natural Sandalwood Gardenia Extracts For Men Women Moisturizing Body Wash With Glycerin Suitable For All Skin Types No Parabens No Silicones 250ml

The Santoor Moisturizing Shower Gel is a refreshing body wash that is suitable for both men and women. Enriched with natural sandalwood and gardenia extracts, this shower gel not only cleanses but also moisturizes the skin, leaving it soft and supple.
Key Features: - Contains glycerin for deep moisturization - Suitable for all skin types - Free from parabens and silicones - Infused with natural sandalwood and gardenia extracts
For whom: This shower gel is perfect for anyone looking for a gentle yet effective body wash that will leave their skin feeling moisturized and refreshed.
Pros: - Hydrates and nourishes the skin - Pleasant natural fragrance - Suitable for daily use Cons: - Some may find the scent too strong - May not lather as much as other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural ingredients suitable for all skin types, meeting current consumer preferences.	Euromonitor
Brand Strength	20	18	Santoor is a well-established brand known for quality products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international brands offering similar natural body wash products.	Nielsen
Use-case Advantage	5	5	Provides moisturizing benefits for both men and women, catering to a wide audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Santoor Moisturizing Shower Gel is well-positioned in the growing Indian natural body wash segment.

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