Rivona Natural Cool Epsom Muscle Therapy body wash Shower Gel with Magnesium salt epsom salt Menthol Rosemary Oil Instant Muscle recovery skin Relaxation Hand and Foot Soak l Refreshing Natural Fragrance Sports Fitness 250 ml

Rivona Natural Cool Epsom Muscle Therapy body wash Shower Gel with Magnesium salt epsom salt Menthol Rosemary Oil Instant Muscle recovery skin Relaxation Hand and Foot Soak l Refreshing Natural Fragrance Sports Fitness 250 ml

About Product: Rivona Natural Cool Epsom Muscle Therapy body wash is a refreshing shower gel that contains magnesium salt, epsom salt, menthol, and rosemary oil. It is designed to provide instant muscle recovery and relaxation for the skin. It can also be used as a hand and foot soak to soothe tired muscles.

Key Features: - Contains magnesium salt and epsom salt for muscle recovery - Infused with menthol and rosemary oil for a cooling and refreshing sensation - Can be used as a hand and foot soak - Natural fragrance for a pleasant shower experience

For whom: This product is ideal for individuals who lead an active lifestyle or engage in sports and fitness activities. It is perfect for anyone looking to relax their muscles and rejuvenate their skin after a long day.

Pros: - Instant muscle recovery - Cooling and refreshing sensation - Natural ingredients - Pleasant fragrance

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the menthol to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients catering to muscle recovery and relaxation needs.	India Retailing
Brand Strength	20	18	Established brand with a reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Business Standard
Competition	10	8	Facing competition from established brands offering similar muscle therapy body wash products.	Retail Today
Use-case Advantage	5	5	Addresses specific needs of sports and fitness enthusiasts for muscle recovery.	Fitness India
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural body wash gel with unique muscle recovery benefits for the Indian market.

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