Plum BodyLovin Orchid You Not Shower Gel SLS Free Body Wash For Women Long Lasting Fresh Floral Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml

Plum BodyLovin Orchid You Not Shower Gel SLS Free Body Wash For Women Long Lasting Fresh Floral Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml

Plum BodyLovin Orchid You Not Shower Gel is a luxurious SLS-free body wash designed for women who want a long-lasting, fresh floral fragrance while nourishing their skin with aloe.

Key features of this body wash include its gentle formula that is free from harsh chemicals like SLS, its uplifting orchid fragrance that lasts all day, and its infusion of aloe to leave skin feeling soft and smooth.

This body wash is perfect for anyone looking to indulge in a spa-like experience in the comfort of their own shower. It is suitable for all skin types, including sensitive skin.

Pros: The Plum BodyLovin Orchid You Not Shower Gel leaves skin feeling clean, hydrated, and beautifully scented. It is also cruelty-free and vegan. Cons: Some users may find the fragrance to be too strong or overpowering for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS-free formula, long-lasting fragrance, and aloe infusion align well with current consumer preferences for natural and nourishing products.	Euromonitor
Brand Strength	20	18	Established brand with a loyal customer base in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	10	Faces moderate competition from other established and emerging brands in the body wash gels segment.	Nielsen
Use-case Advantage	5	3	Offers a luxurious shower experience with skin-nourishing benefits.	GfK
Final Market Score	100	81/100 (4.05/5)	Well-positioned premium body wash gel with strong brand and feature fit.

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