Plum Bodylovin Hawaiian Rumba Shower Gel SLS Free Body Wash for Women Men Long Lasting Beachy Fragrance Body Cleanser with Aloe Infused Nourishing Formula for Soft Smooth Skin 240ml

Plum Bodylovin Hawaiian Rumba Shower Gel SLS Free Body Wash for Women Men Long Lasting Beachy Fragrance Body Cleanser with Aloe Infused Nourishing Formula for Soft Smooth Skin 240ml

Key Features: - SLS Free formula - Infused with aloe for nourishing properties - Long-lasting beachy fragrance - Suitable for both men and women - 240ml size for long-lasting use

For whom: This shower gel is perfect for anyone looking for a gentle and hydrating body wash that leaves the skin feeling soft and smooth. The beachy fragrance is suitable for both men and women.

Pros: - SLS Free formula is gentle on the skin - Aloe infusion adds nourishing properties - Long-lasting fragrance - Suitable for all skin types

Cons: - Some may find the fragrance too strong - 240ml size may be too small for those looking for a larger bottle

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS-free formula and long-lasting beachy fragrance align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	8	Facing moderate competition from other established brands offering similar products.	Nielsen
Use-case Advantage	5	5	Aloe-infused nourishing formula offers added skin benefits for users.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this product well in the premium body wash gel segment in India.

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