Parasoft Moisturizing Shower Gel 200ml Pack of 1

Parasoft Moisturizing Shower Gel 200ml Pack of 1

About Product: Parasoft Moisturizing Shower Gel is a luxurious body wash formulated to gently cleanse and hydrate the skin. It is infused with nourishing ingredients that leave the skin feeling soft, smooth, and refreshed.

Key Features: - Contains moisturizing ingredients to hydrate and nourish the skin - Formulated to gently cleanse without stripping the skin of its natural oils - Lightly scented to leave a pleasant fragrance on the skin - Suitable for all skin types

For whom: Parasoft Moisturizing Shower Gel is ideal for anyone looking for a gentle and hydrating body wash that pampers the skin. It is suitable for all skin types, including sensitive skin.

Pros: - Hydrates and nourishes the skin - Gentle formula suitable for daily use - Leaves the skin feeling soft and smooth - Lightly scented for a pleasant shower experience

Cons: - Some may find the scent too strong - Packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique moisturizing formula suitable for Indian climate.	Beauty Insider, Vogue
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Business Standard
Competition	10	6	Facing moderate competition from established and new brands.	ET Retail, Business Today
Use-case Advantage	5	5	Addresses specific skin hydration needs effectively.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Parasoft Moisturizing Shower Gel 200ml Pack of 1 has a strong market position in the Indian body wash gels segment.

Factor	Rating (out of 5)	Notes
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