Oriflame Protecting Intimate Wash Cranberry Pack of 1 FEMINELLE BY ORIFLAME

Oriflame Protecting Intimate Wash Cranberry Pack of 1 FEMINELLE BY ORIFLAME

- The Oriflame Protecting Intimate Wash Cranberry is a gentle and effective intimate wash specially formulated to maintain the pH balance of the intimate area and protect against infections. It contains cranberry extract known for its antibacterial properties and provides a long-lasting feeling of freshness.

- Key Features: - Formulated with cranberry extract to protect against infections - Maintains the pH balance of the intimate area - Provides long-lasting freshness - Gentle and effective formula

- For whom: The Oriflame Protecting Intimate Wash Cranberry is suitable for women of all ages who want to maintain the health and cleanliness of their intimate area.

- Pros: - Provides protection against infections - Maintains pH balance - Long-lasting freshness

- Cons: - May not be suitable for those with sensitive skin - Some users may not like the scent of cranberry

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cranberry extract and protective formula align well with consumer preferences for natural ingredients and hygiene benefits.	Euromonitor
Brand Strength	20	18	Oriflame is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for intimate wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other brands offering similar intimate wash products.	GfK
Use-case Advantage	5	5	Addresses a specific need for intimate hygiene among Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Oriflame Protecting Intimate Wash Cranberry is well-positioned in the Indian market with strong brand presence and feature alignment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—