NOVEL Medi bath Antiseptic Agent and Aqua Glycerine Adult Body Wipes 10 s Alovera Pack of 8 8 Wipes

NOVEL Medi bath Antiseptic Agent and Aqua Glycerine Adult Body Wipes 10 s Alovera Pack of 8 8 Wipes

About Product: NOVEL Medi bath Antiseptic Agent and Aqua Glycerine Adult Body Wipes are specially designed for adults who want a convenient and effective way to cleanse their body while on-the-go. Each pack contains 8 wipes infused with Aloe Vera for a soothing and refreshing experience.

Key Features: - Antiseptic agent helps to kill germs and bacteria on the skin - Aqua Glycerine formula helps to moisturize and hydrate the skin - Convenient pack size makes it easy to carry in your bag or pocket - Aloe Vera provides a soothing and calming effect on the skin

For whom: These body wipes are perfect for adults who lead busy lifestyles and need a quick and effective way to freshen up during the day. Whether you're at work, traveling, or at the gym, these wipes are a convenient solution for keeping your skin clean and healthy.

Pros: - Antiseptic properties help to keep skin germ-free - Aloe Vera provides a soothing and refreshing sensation - Convenient pack size for on-the-go use - Moisturizing formula helps to keep skin hydrated

Cons: - May not be suitable for individuals with sensitive skin or allergies to Aloe Vera - Limited pack size of 8 wipes may not be enough for long trips or extended use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Aloe vera and antiseptic properties align well with consumer preferences for natural and hygienic products.	Nielsen
Brand Strength	20	15	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	10	Growing demand for convenient body wipes in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other established body wipe brands offering similar features.	Kantar
Use-case Advantage	5	4	Convenient for on-the-go hygiene needs, suitable for travel and quick freshen-ups.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong brand backing and competitive pricing, well-aligned with current market trends.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—