NIVEA Men Body Wash Deep Impact Shower Gel for Body Face Hair 250 ml each Pack of 3

NIVEA Men Body Wash Deep Impact Shower Gel for Body Face Hair 250 ml each Pack of 3

This NIVEA Men Body Wash Deep Impact Shower Gel is a 3-in-1 product that can be used for the body, face, and hair.

Key Features: - Formulated with activated charcoal for deep cleansing - Suitable for all skin types - Refreshing and invigorating scent - Dermatologically tested

For whom: This shower gel is specifically designed for men who lead an active lifestyle and need a product that can effectively cleanse and refresh their skin and hair in one go.

Pros: - Versatile product that can be used for the body, face, and hair - Deep cleansing formula helps remove dirt, sweat, and oil - Convenient packaging for use at home or on-the-go

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin or specific skin conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multi-purpose usage for body, face, and hair care needs.	GfK
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition from both local and international brands.	Nielsen
Use-case Advantage	5	3	Convenient solution for men's grooming routine in a single product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned body wash gel with strong brand and versatile usage.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—