Mysore Sandal Body Wash 200 ml with Free Loofah Pack Of 4

Mysore Sandal Body Wash 200 ml with Free Loofah Pack Of 4

About Product: Mysore Sandal Body Wash is a luxurious body wash infused with the rich fragrance of sandalwood. It is formulated to gently cleanse the skin while leaving it feeling soft and refreshed.

Key Features: - Contains natural sandalwood extract - Free from harmful chemicals - Moisturizes and nourishes the skin - Comes with a free loofah for gentle exfoliation

For whom: This body wash is suitable for anyone looking for a nourishing and fragrant shower experience. It is especially beneficial for those with dry or sensitive skin.

Pros: - Luxurious sandalwood fragrance - Nourishing formula - Free loofah for gentle exfoliation - Suitable for all skin types

Cons: - Some may find the scent too strong - The bottle size may be too small for frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique sandalwood fragrance and free loofah offer added value.	Retail360
Brand Strength	20	10	Established reputation of Mysore Sandal brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body wash gels in market.	AC Nielsen
Competition	10	6	Facing competition from other established body wash gel brands.	Euromonitor
Use-case Advantage	5	5	Convenient pack size and free loofah enhance user experience.	Retail Today
Final Market Score	100	66/100 (3.30/5)	Mysore Sandal Body Wash 200 ml with Free Loofah offers good value in a competitive body wash gels market.

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