mCaffeine Brightening Body Wash 300 ml with Fruity Raspberry Fragrance De Tans Deep Cleanses with Vitamin C Rich 5 Glycerin for Hydrated Soft Skin Fragrance Shower Gel for women and men

mCaffeine Brightening Body Wash 300 ml with Fruity Raspberry Fragrance De Tans Deep Cleanses with Vitamin C Rich 5 Glycerin for Hydrated Soft Skin Fragrance Shower Gel for women and men

mCaffeine Brightening Body Wash is a 300 ml fruity raspberry scented shower gel that not only cleanses the skin but also helps brighten and hydrate it. Enriched with Vitamin C and 5% glycerin, this body wash is perfect for those looking to achieve soft, glowing skin.
For those who want a refreshing and invigorating shower experience, this body wash is the perfect choice. Suitable for both men and women, the fruity raspberry fragrance is sure to uplift your senses and leave you feeling rejuvenated.
Pros: - Contains Vitamin C for brightening effects - Hydrates and softens the skin - Suitable for all skin types - Fruity raspberry fragrance is refreshing and invigorating
Cons: - Some may find the fragrance too strong - May not provide enough hydration for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Vitamin C and Glycerin aligns with market trends	Nielsen
Brand Strength	20	18	Established brand with strong presence in beauty and personal care sector	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India	Kantar
Competition	10	8	Facing competition from established and emerging brands in the body wash gel segment	IRI
Use-case Advantage	5	5	Suitable for both women and men, catering to a wider consumer base	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand presence in a competitive market

Factor	Rating (out of 5)	Notes
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