Mamaearth Vitamin C Moisturizing Body Wash with Vitamin C Refreshing Lemon Scent for Skin Illumination 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance Radiant Glow All Skin Types

Mamaearth Vitamin C Moisturizing Body Wash with Vitamin C Refreshing Lemon Scent for Skin Illumination 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance Radiant Glow All Skin Types

Key Features: - Infused with Vitamin C for skin illumination - Refreshing lemon scent - Deeply cleanses and intensely moisturizes - Long-lasting fragrance - Suitable for all skin types - Promotes radiant glow

For whom: - Those looking for a body wash that provides intense hydration and brightens the skin - People with all skin types

Pros: - Luxurious formula that deeply nourishes the skin - Refreshing lemon scent leaves you feeling revitalized - Long-lasting fragrance keeps you feeling fresh all day - Suitable for all skin types, including sensitive skin - Helps promote a radiant glow

Cons: - Some users may find the scent too strong - May not be suitable for those with very dry or sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Vitamin C and refreshing lemon scent aligns with current skincare trends.	Euromonitor
Brand Strength	20	18	Strong brand reputation and customer loyalty in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	0	Intense competition in the body wash gel market from established and emerging brands.	Nielsen
Use-case Advantage	5	3	Offers skin illumination and radiant glow suitable for all skin types.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand with innovative features positioned well in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—