Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types Pack of 3

Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types Pack of 3

Key Features: - Contains rice water which helps in hydrating and moisturizing the skin - Lily scent adds a refreshing fragrance to the body wash - Deeply cleanses the skin without stripping off its natural oils - Suitable for all skin types - Comes in a pack of 3 for long-lasting use
For whom: This body wash is suitable for anyone looking for a hydrating and gentle cleanser for their skin. It is ideal for those with dry or sensitive skin as it helps in moisturizing and maintaining the skin's natural hydration.
Pros: - Intensely moisturizes the skin, leaving it soft and supple - The lily scent provides a refreshing and pleasant fragrance - Deeply cleanses without causing any dryness or irritation - Suitable for all skin types - Comes in a pack of 3 for convenience and long-lasting use
Cons: - Some users may not prefer the lily scent - Pack of 3 may be too much for those who prefer smaller quantities or different scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and hydrating lily scent align with current market trends.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation and customer loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar premium body wash gels.	Retail Gazette
Competition	10	0	Intense competition in the body wash gel market segment.	Statista
Use-case Advantage	5	3	Suitable for all skin types, offering versatility to consumers.	GFK
Final Market Score	100	66/100 (3.30/5)	Mamaearth Rice Water Body Wash offers a competitive product with strong brand loyalty in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—