Lux Soft Rose Bodywash with French Rose Almond Oil 750 ml

Lux Soft Rose Bodywash with French Rose Almond Oil 750 ml

Lux Soft Rose Bodywash with French Rose Almond Oil is a luxurious body wash that combines the delicate scent of French rose with the nourishing properties of almond oil.

Key Features: - Enriched with the goodness of almond oil, known for its moisturizing and nourishing properties - Infused with the delicate fragrance of French rose for a luxurious bathing experience - Leaves skin feeling soft, smooth, and refreshed after every use

For whom: This body wash is ideal for individuals who enjoy pampering themselves with a luxurious bathing experience. Its moisturizing and nourishing properties make it suitable for all skin types, especially those with dry or sensitive skin.

Pros: - Luxurious scent of French rose - Nourishing properties of almond oil - Leaves skin feeling soft and smooth - Suitable for all skin types

Cons: - May be too fragranced for individuals sensitive to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	French Rose and Almond Oil ingredients align with Indian consumer preferences for natural products.	Business Standard, The Economic Times
Brand Strength	20	10	Lux brand well-established and trusted in Indian market.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail360, Business Today
Competition	10	6	Facing strong competition from other established premium body wash gel brands in India.	Business Insider India, Livemint
Use-case Advantage	5	5	Large 750 ml size offers value for money to Indian consumers.	India Retailing, The Hindu Business Line
Final Market Score	100	66/100 (3.30/5)	Lux Soft Rose Bodywash with French Rose Almond Oil 750 ml well-positioned in growing Indian premium body wash gel segment.

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