Little Joys Anti Bacterial Neem Body Wash for Kids 2 Years 250ml With Vit E Oats Aloe Vera Extract Gently Exfoliates Protects Deep Cleanses Skin

Little Joys Anti Bacterial Neem Body Wash for Kids 2 Years 250ml With Vit E Oats Aloe Vera Extract Gently Exfoliates Protects Deep Cleanses Skin

Little Joys Anti Bacterial Neem Body Wash is specially formulated for kids aged 2 years and above. It contains key ingredients such as Neem, Vit E, Oats, and Aloe Vera Extract to gently exfoliate, protect, and deep cleanse the skin.

This body wash is perfect for parents looking for a gentle yet effective solution to keep their children's skin clean and healthy. The anti-bacterial properties of Neem help to prevent infections and skin irritations, while Vit E and Aloe Vera extract nourish and moisturize the skin.

Pros: 1. Made with natural ingredients 2. Suitable for sensitive skin 3. Anti-bacterial properties help prevent skin infections Cons: 1. May not have a strong fragrance compared to other body wash products 2. May be more expensive than regular kids' body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural ingredients suitable for kids' sensitive skin.	Parenting Today, KidsHealth
Brand Strength	20	10	Established brand with positive reputation among parents.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for kids' personal care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, PriceWatch
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	MarketWatch, Retail Insights
Use-case Advantage	5	5	Addresses specific needs of parents looking for gentle yet effective body wash for kids.	Parenting Magazine
Final Market Score	100	66/100 (3.30/5)	Little Joys Anti Bacterial Neem Body Wash for Kids holds a strong position in the growing Indian market for kids' body wash gels.

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