Liril Lemon and Tea Tree Oil Body Wash SuperSaver XL Pump Bottle with Long Lasting Fragrance Glycerine Paraben Free Extra Foam 750 ml

Liril Lemon and Tea Tree Oil Body Wash SuperSaver XL Pump Bottle with Long Lasting Fragrance Glycerine Paraben Free Extra Foam 750 ml

Key Features: - Liril Lemon and Tea Tree Oil Body Wash - SuperSaver XL Pump Bottle - Long Lasting Fragrance - Glycerine and Paraben Free - Extra Foam for a luxurious lather - 750 ml size for long-lasting use

For whom: Ideal for individuals looking for a refreshing and invigorating body wash with natural ingredients. Suitable for both men and women.

Pros: - Refreshing citrus scent of lemon - Tea tree oil provides antibacterial properties - Glycerine helps to moisturize and soften skin - Paraben free formula is gentle on the skin - XL pump bottle for easy dispensing

Cons: - Some users may find the scent too strong - Pump bottle may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative combination of lemon, tea tree oil, glycerine, and paraben-free formula appeals to health-conscious consumers	Euromonitor
Brand Strength	20	18	Liril is a well-established brand with a loyal customer base in India	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the value offered, catering to mid-range market segment	Retail360
Competition	10	9	Facing moderate competition from other established brands offering similar body wash gels	Nielsen
Use-case Advantage	5	4	Long-lasting fragrance and extra foam provide a luxurious bathing experience	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Liril Lemon and Tea Tree Oil Body Wash XL Pump Bottle is a strong contender in the premium body wash gels segment in India.

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