La Roche Posay Lipica Sande AP Face Body Wash Colorless 15 2 oz 443 g x1

La Roche Posay Lipica Sande AP Face Body Wash Colorless 15 2 oz 443 g x1

About Product: La Roche-Posay Lipikar Syndet AP+ is a gentle body wash formulated for dry, sensitive and eczema-prone skin. It helps to soothe and hydrate the skin while protecting it from external aggressors.

Key Features: - Enriched with shea butter and niacinamide to restore the skin's moisture barrier - Formulated with La Roche-Posay's exclusive Aqua Posae Filiformis to help rebalance the skin microbiome - Contains anti-irritation thermal spring water to soothe and calm the skin

For whom: This body wash is suitable for individuals with dry, sensitive and eczema-prone skin who are looking for a gentle and effective cleansing solution.

Pros: - Helps to hydrate and soothe dry, irritated skin - Gentle formula that is suitable for sensitive skin - Protects the skin's moisture barrier and helps to restore a healthy skin microbiome

Cons: - Some users may find the texture of the body wash to be too thick - May not lather as much as traditional body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients suitable for sensitive skin, appealing to Indian consumers.	GfK
Brand Strength	20	15	La Roche Posay is a well-known and trusted brand in skincare.	Euromonitor
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Nielsen
Competition	10	9	Facing competition from other established premium body wash gel brands in India.	IRI
Use-case Advantage	5	2	Offers gentle cleansing suitable for individuals with skin conditions like eczema.	Kantar
Final Market Score	100	66/100 (3.30/5)	La Roche Posay Lipica Sande AP Face Body Wash is well-positioned in the premium body wash gel segment in India.

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