Justhuman Revitalizing Body Wash Lemon Balm and Holy Basil pH Balanced Brightening Moisturizing and Nourishing Shower Gel For Men and Women Paraben Free Sulphate Free 250 ml Pack of 1

Justhuman Revitalizing Body Wash Lemon Balm and Holy Basil pH Balanced Brightening Moisturizing and Nourishing Shower Gel For Men and Women Paraben Free Sulphate Free 250 ml Pack of 1

About Product: Justhuman Revitalizing Body Wash Lemon Balm and Holy Basil is a pH balanced moisturizing shower gel that is free from parabens and sulphates. It comes in a convenient 250 ml size, suitable for both men and women.

Key Features: - Infused with the refreshing scents of lemon balm and holy basil - pH balanced formula to gently cleanse and moisturize the skin - Free from harsh chemicals like parabens and sulphates - Suitable for all skin types - Convenient 250 ml size for easy use at home or on the go

For whom: This body wash is suitable for both men and women looking for a gentle yet effective shower gel that will leave their skin feeling refreshed and moisturized. The rejuvenating scents of lemon balm and holy basil make it a great choice for those who enjoy a spa-like experience in the shower.

Pros: - Refreshing scents of lemon balm and holy basil - pH balanced formula is gentle on the skin - Paraben and sulphate free - Suitable for all skin types - Convenient 250 ml size

Cons: - Some users may prefer a stronger scent - May not lather as much as other body washes containing sulphates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH balanced formula with popular herbal ingredients aligns with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in personal care sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	6	Facing moderate competition from other natural body wash brands in the segment.	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider target audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body wash gel with broad appeal in the Indian market.

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