Jovees Herbal Aqua Body Wash For Softer Smoother Skin With Lavender Chamomile Ext Shower Gel for Dry Rough Bumpy Skin With Long Lasting Fragrance 300ml

Jovees Herbal Aqua Body Wash For Softer Smoother Skin With Lavender Chamomile Ext Shower Gel for Dry Rough Bumpy Skin With Long Lasting Fragrance 300ml

Jovees Herbal Aqua Body Wash is a refreshing shower gel that is formulated with natural ingredients like Lavender and Chamomile extracts. It helps to cleanse the skin gently while leaving it soft and smooth. The long-lasting fragrance of this body wash will uplift your senses and leave you feeling refreshed after every shower.
Key Features: - Formulated with natural ingredients like Lavender and Chamomile extracts - Cleanses the skin gently - Leaves the skin soft and smooth - Long-lasting fragrance - Suitable for all skin types
For whom: This body wash is suitable for anyone looking for a gentle and refreshing cleansing experience. It is especially beneficial for those with dry, rough, or bumpy skin as it helps to hydrate and soften the skin with regular use.
Pros: - Natural ingredients - Gentle cleanser - Softens and smoothens the skin - Long-lasting fragrance Cons: - May not be suitable for sensitive skin types  

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for dry, rough, and bumpy skin types with long-lasting fragrance.	GfK
Brand Strength	20	15	Established brand with loyal customer base in the herbal skincare segment.	Euromonitor
Category Momentum	20	10	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal body wash gels in the market.	Kantar
Competition	10	6	Facing moderate competition from other established herbal body wash brands.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns effectively, enhancing user experience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal body wash gel with competitive pricing and targeted skin benefits.

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