Fiama Men Cool Burst Shower Gel 250ml

Fiama Men Cool Burst Shower Gel 250ml

This shower gel is designed specifically for men's skin, providing a refreshing and invigorating bathing experience.

Key Features:
- Enriched with micro gel conditioners to keep skin moisturized
- Infused with cooling mint extracts for a revitalizing sensation
- Has a long-lasting fragrance that keeps you feeling fresh all day

For whom:
This shower gel is ideal for men who want to start their day feeling energized and refreshed.

Pros:
- Leaves skin feeling hydrated and smooth
- Cooling mint extracts provide a refreshing sensation
- Lathers up well and a little goes a long way

Cons:
- Some users may find the fragrance too strong
- The bottle size may not be convenient for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers cooling properties suitable for Indian climate.	GfK
Brand Strength	20	18	Fiama is a well-established brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established men's shower gel brands.	Nielsen
Use-case Advantage	5	5	Caters to the specific needs of men's skincare routines.	Kantar
Final Market Score	100	76/100 (3.80/5)	Fiama Men Cool Burst Shower Gel is well-positioned in the growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—