Fiama Di Wills Peach and Avocado Deep Moisturize Shower Gel 250ml

Fiama Di Wills Peach and Avocado Deep Moisturize Shower Gel 250ml

The Fiama Di Wills Peach and Avocado Deep Moisturizing Shower Gel is a luxurious body wash that combines the nourishing properties of peach and avocado to leave your skin feeling soft, smooth, and hydrated.

Key Features: - Infused with the fruity fragrances of peach and avocado - Deeply moisturizes and nourishes the skin - Leaves the skin feeling refreshed and rejuvenated - Suitable for all skin types

For whom: This shower gel is perfect for anyone looking for a pampering shower experience that will leave their skin feeling moisturized and refreshed.

Pros: - Luxurious and indulgent shower experience - Nourishing and moisturizing formula - Fruity and refreshing fragrance Cons: - May be too rich for oily skin types - Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Peach and Avocado ingredients align with current consumer preference for natural products.	India Retailing, Business Today
Brand Strength	20	18	Fiama Di Wills is a well-established brand with strong consumer trust in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	The Economic Times, Livemint
Competition	10	8	Facing moderate competition from other established brands offering similar deep moisturizing shower gels.	Retail4Growth, Images Retail
Use-case Advantage	5	5	Offers deep moisturizing benefits suitable for dry skin, meeting a common consumer need.	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Fiama Di Wills Peach and Avocado Deep Moisturizing Shower Gel 250ml is well-positioned in the growing premium body wash gel segment in India.

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