Enliven Luxury Shower Gel Calming 500ml

Enliven Luxury Shower Gel Calming 500ml

Enliven Calming Luxury Shower Gel is a luxurious body wash that helps relax and de-stress the mind and body. Infused with a soothing blend of natural ingredients, this shower gel provides a calming experience every time you use it.

Key Features: - Contains natural ingredients like chamomile and lavender to calm the senses - Moisturizes and nourishes the skin, leaving it feeling soft and smooth - Lathers richly for a spa-like experience in the shower - Free from harsh chemicals and artificial fragrances

For whom: This shower gel is perfect for anyone looking to unwind and relax after a long day. The calming scent and moisturizing properties make it ideal for all skin types, including sensitive skin.

Pros: - Relaxing scent that helps to calm and de-stress - Hydrating formula leaves skin feeling soft and smooth - Generous size bottle that lasts a long time

Cons: - Some may find the scent too strong - Packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers calming properties suitable for Indian consumers seeking relaxation in showers.	GfK, Nielsen
Brand Strength	20	10	Established brand with positive consumer perception.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for luxury body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar luxury shower gels in the market.	Retail360, IRI
Competition	10	6	Facing moderate competition from other luxury shower gel brands in India.	Euromonitor, Kantar
Use-case Advantage	5	5	Addresses the need for a soothing shower experience after a long day.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Enliven Calming Luxury Shower Gel - 500ml offers a well-balanced mix of luxury and relaxation, positioned competitively in the Indian market.

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