Enchanteur Perfumed Cr me Romantic Shower Gel 550 ml

Enchanteur Perfumed Cr me Romantic Shower Gel 550 ml

Enchanteur Romantic Perfumed Crème Shower Gel is a luxurious shower gel that not only cleanses your skin but also leaves it delicately scented with a romantic fragrance.

Key Features: - Enriched with moisturizing ingredients to keep your skin soft and hydrated - Infused with a blend of floral notes for a truly romantic scent - Leaves your skin feeling refreshed and rejuvenated after every shower

For whom: Ideal for anyone who loves indulging in a pampering shower experience and enjoys a romantic fragrance that lingers on the skin throughout the day.

Pros: - Luxurious formula that lathers well and leaves skin feeling soft - Long-lasting fragrance that is not overpowering - Large bottle size that lasts a long time

Cons: - Some may find the fragrance too floral for their liking - May be a bit pricey compared to other shower gels on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The perfumed crème formulation and 550ml size cater to Indian consumers' preferences for luxury and value.	Euromonitor
Brand Strength	20	15	Enchanteur is a well-known brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands offering similar products.	Nielsen
Use-case Advantage	5	5	The romantic scent and moisturizing properties appeal to consumers seeking a pampering shower experience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Enchanteur Romantic Perfumed Crème Shower Gel is well-positioned in the Indian body wash gel market, offering a blend of luxury, value, and appeal to consumers seeking a pampering experience.

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