Dr Teal s Body Wash with Pure Epsom Salt with Prebiotic Lemon Balm Essential Oils 710ml With Shea Butter Aloe Vera Vitamin E

Dr Teal s Body Wash with Pure Epsom Salt with Prebiotic Lemon Balm Essential Oils 710ml With Shea Butter Aloe Vera Vitamin E

Dr Teal's Pure Epsom Salt Body Wash is a luxurious and nourishing body wash that helps to cleanse and refresh your skin while providing the benefits of Epsom salt.

Key Features: - Formulated with prebiotic lemon balm essential oils, shea butter, aloe vera, and vitamin E - Helps to nourish and moisturize the skin - Contains Epsom salt to soothe tired muscles and promote relaxation - Sulfate-free and gentle enough for daily use

For whom: This body wash is perfect for anyone looking to pamper themselves and indulge in a spa-like experience at home. It is especially beneficial for those with dry or irritated skin, as the nourishing ingredients help to hydrate and soothe the skin.

Pros: - Luxurious formula leaves skin feeling soft and moisturized - Refreshing scent of lemon balm essential oils - Sulfate-free and gentle on the skin - Provides the benefits of Epsom salt for relaxation and muscle relief

Cons: - Some may find the scent too strong - May be on the pricier side compared to other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of essential oils, shea butter, and aloe vera aligns with consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Strong brand recognition and positive consumer sentiment.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the body wash gels segment.	MarketWatch
Use-case Advantage	5	5	Offers prebiotic benefits and vitamin E for enhanced skin nourishment.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and feature appeal.

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