Dr Sheth s Licorice Lactic Acid Body Wash For rough bumpy strawberry skin Exfoliates evens skin tone 4 Licorice Extract Lactic Acid Salicylic Acid Willow Bark Sulphate Free Gentle Exfoliating Shower Gel Removes Tan Dead Skin

Dr Sheth s Licorice Lactic Acid Body Wash For rough bumpy strawberry skin Exfoliates evens skin tone 4 Licorice Extract Lactic Acid Salicylic Acid Willow Bark Sulphate Free Gentle Exfoliating Shower Gel Removes Tan Dead Skin

This body wash is formulated with a blend of licorice extract, lactic acid, salicylic acid, and willow bark to exfoliate the skin, even out skin tone, and remove tan. It is gentle enough for daily use and free from sulphates, making it suitable for all skin types.

Key Features: - Exfoliates and smoothens rough, bumpy skin - Evens out skin tone and reduces tan - Contains natural ingredients like licorice extract and lactic acid - Sulphate-free formula for gentle cleansing

For Whom: This body wash is ideal for those looking to improve the texture and tone of their skin. It is suitable for all skin types, including sensitive skin, and can be used by both men and women.

Pros: - Effective exfoliation without harsh scrubbing - Helps reduce tan and brighten skin - Gentle formula suitable for daily use - Contains natural ingredients

Cons: - Some users may find the scent to be too strong - May not be suitable for those with very sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients for skin exfoliation and tan removal	Vogue India, Elle India
Brand Strength	20	18	Strong brand reputation and trust in skincare products	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market	Business Standard, The Economic Times
Competition	10	8	Facing competition from established and emerging brands offering similar benefits	India Today, Hindustan Times
Use-case Advantage	5	5	Addresses specific skin concerns like rough, bumpy skin effectively	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	Innovative body wash gel with strong brand backing and competitive pricing.

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