Dr Sheth s Gulab Glycolic Acid Exfoliating Body Wash For Smoother Even Toned Skin With Glycolic Acid Gulab Extract For Unisex 250 Ml

Dr Sheth s Gulab Glycolic Acid Exfoliating Body Wash For Smoother Even Toned Skin With Glycolic Acid Gulab Extract For Unisex 250 Ml

About Product: Dr. Sheth's Gulab Glycolic Acid Exfoliating Body Wash is a gentle yet effective body wash that helps to exfoliate the skin, leaving it smoother and more even-toned. It contains glycolic acid, which helps to remove dead skin cells and unclog pores, while rose water helps to soothe and hydrate the skin.

Key Features: - Contains glycolic acid for exfoliation - Rose water helps to hydrate and soothe the skin - Suitable for all skin types - Free from harsh chemicals and artificial fragrances

For whom: This body wash is suitable for anyone looking to improve the texture and tone of their skin. It is especially beneficial for those with rough, uneven skin and clogged pores.

Pros: - Gentle yet effective exfoliation - Leaves skin smoother and more even-toned - Helps to unclog pores - Hydrates and soothes the skin

Cons: - May not be suitable for very sensitive skin - Can cause mild irritation if not used properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with glycolic acid for effective exfoliation.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Retail360
Competition	10	8	Facing competition from both local and international body wash gel brands.	India Retail News
Use-case Advantage	5	5	Addresses skin tone concerns, appealing to Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and innovative features.

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