Dove Renewing Raspberry Body Wash with Lime for Renewed Skin Refreshing Scent 1L

Dove Renewing Raspberry Body Wash with Lime for Renewed Skin Refreshing Scent 1L

Key Features: - Infused with the scent of raspberry and lime for a refreshing shower experience - Contains NutriumMoisture technology to nourish and renew skin - Formulated to leave skin feeling soft and smooth - Large 1L size for long-lasting use

For whom: - Ideal for those looking for a body wash that not only cleanses but also nourishes and renews the skin - Suitable for all skin types, including sensitive skin

Pros: - Refreshing scent that uplifts the senses - Leaves skin feeling hydrated and rejuvenated - Large size bottle lasts a long time - NutriumMoisture technology improves skin's overall health

Cons: - The scent may be too strong for those sensitive to fragrances - Some users may find the consistency to be on the thicker side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Raspberry and Lime combination aligns with popular fragrance trends in India.	GfK, Nielsen
Brand Strength	20	18	Dove's strong brand reputation and trust among Indian consumers.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a 1L premium body wash gel in the Indian market.	IRI, Retail360
Competition	10	8	Facing moderate competition from other established body wash gel brands in India.	Euromonitor, Kantar
Use-case Advantage	5	5	Offers skin renewal and refreshing scent, meeting key consumer needs.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dove Raspberry Lime Body Wash well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—