Dettol Skincare Body Wash and Shower Gel for Women and Men 250ml Soap Free Bodywash 8h Moisturization

Dettol Skincare Body Wash and Shower Gel for Women and Men 250ml Soap Free Bodywash 8h Moisturization

Dettol Skincare Body Wash is a soap-free formula that gently cleanses and nourishes the skin, leaving it soft and supple. Enriched with moisturizing ingredients, it helps to maintain the skin's natural moisture balance.

Key Features: - Soap-free formula - Enriched with moisturizing ingredients - Suitable for both men and women - Provides 8 hours of moisturization - Leaves skin feeling soft and hydrated

For whom: This product is suitable for anyone looking for a gentle and nourishing body wash that helps to maintain the skin's moisture balance. It is suitable for both men and women of all skin types.

Pros: - Soap-free formula is gentle on the skin - Provides long-lasting moisturization - Leaves skin feeling soft and supple Cons: - Some may find the scent to be too strong - May not lather as much as traditional soap-based body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap-free formula and 8hr moisturization meet consumer needs.	GfK
Brand Strength	20	15	Dettol is a trusted brand in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	6	Facing strong competition from other established brands.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, increasing target audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced body wash with strong brand in growing skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—