Dettol Lime Fresh Body Wash and Shower Gel for Women and Men 250ml Pack of 2 Soap Free Bodywash 12hr Odour Protection

Dettol Lime Fresh Body Wash and Shower Gel for Women and Men 250ml Pack of 2 Soap Free Bodywash 12hr Odour Protection

Dettol Lime Fresh Body Wash and Shower Gel is a soap-free formula that effectively cleanses and refreshes the skin. With the zesty fragrance of lime, this body wash provides 12-hour protection against odor, leaving you feeling clean and revitalized.

Key Features: - Soap-free formula - Zesty lime fragrance - Provides 12-hour odor protection - Suitable for both men and women - Pack of 2 for value

For Whom: This body wash is suitable for both men and women who want a refreshing and effective cleanser that provides long-lasting odor protection.

Pros: - Refreshing lime fragrance - Soap-free formula is gentle on the skin - Long-lasting odor protection - Comes in a convenient pack of 2

Cons: - Some users may find the fragrance too strong - May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lime Fresh variant and 12hr odor protection align with consumer preferences.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for hygiene products in India.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the body wash segment.	Retail360
Competition	10	0	Intense competition in the body wash gel market from various brands.	GfK
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dettol Lime Fresh Body Wash Pack of 2 positioned well in competitive Indian body wash gel market.

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