Dettol Body Wash and Shower Gel for Women and Men Lavender Fresh 250ml 8hr long lasting fragrance

Dettol Body Wash and Shower Gel for Women and Men Lavender Fresh 250ml 8hr long lasting fragrance

Key Features: - Contains Dettol's trusted germ protection formula - Infused with the relaxing scent of lavender - Provides 8-hour long-lasting fragrance - Suitable for both men and women

For whom: This body wash and shower gel is perfect for individuals looking for a refreshing and germ-fighting shower experience. The soothing lavender fragrance is ideal for those who want to relax and unwind after a long day.

Pros: - Provides long-lasting fragrance - Helps protect against germs - Suitable for both men and women - Leaves skin feeling clean and refreshed

Cons: - Some individuals may not prefer the lavender scent - May be too strong for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender fragrance and 8hr freshness align well with consumer preferences.	Euromonitor
Brand Strength	20	15	Dettol is a trusted brand in India known for quality products.	Brandwatch
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing strong competition from other established body wash gel brands.	GfK
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dettol Lavender Fresh Body Wash positioned well in competitive Indian body wash gel market.

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