Dettol Body Wash and Shower Gel for Women and Men Icy Cool Lime Fresh Skincare 250ml Pack of 3

Dettol Body Wash and Shower Gel for Women and Men Icy Cool Lime Fresh Skincare 250ml Pack of 3

- Product Description: Dettol Icy Cool Lime Fresh Body Wash and Shower Gel is a refreshing and invigorating body wash that cleanses and protects your skin. It is formulated with Dettol's trusted germ protection and lime fragrance to keep you feeling fresh all day long.

- Key Features: The key features of this body wash include its germ protection formula, refreshing lime fragrance, and cooling sensation on the skin. It lathers well and effectively cleanses dirt and impurities without drying out the skin.

- For Whom: This body wash is suitable for both men and women who want a refreshing and germ-protecting shower experience. It is ideal for those with active lifestyles or those looking for a burst of freshness in their daily shower routine.

- Pros: The pros of Dettol Icy Cool Lime Fresh Body Wash include its strong germ protection, refreshing lime scent, and cooling sensation on the skin. It leaves the skin feeling clean, fresh, and revitalized after each use.

- Cons: Some users may find the lime fragrance too strong or overpowering. It may not be suitable for those with sensitive skin or allergies to fragrance. Additionally, the cooling sensation may be too intense for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Refreshing lime fragrance appeals to both men and women.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand in India known for quality and hygiene.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, offering value for money.	Retail360
Competition	10	0	Intense competition in the body wash gel segment in India.	GfK
Use-case Advantage	5	3	Suitable for daily use by all family members.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dettol Icy Cool Lime Fresh Body Wash offers a balanced mix of quality, value, and appeal in the competitive Indian body wash gel market.

Factor	Rating (out of 5)	Notes
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