Dettol Body Wash and Shower Gel for Women and Men Cool 450ml Soap Free Bodywash 12h Complete Odour Protection

Dettol Body Wash and Shower Gel for Women and Men Cool 450ml Soap Free Bodywash 12h Complete Odour Protection

Dettol Cool Body Wash is a refreshing soap-free shower gel that provides 12-hour odor protection. Infused with menthol, it leaves your skin feeling cool and invigorated after each use. Suitable for both men and women, this body wash is perfect for those looking for a long-lasting freshness throughout the day.

Key Features: - Soap-free formula - 12-hour odor protection - Infused with menthol for a cool sensation - Suitable for both men and women

For whom: - Individuals looking for a refreshing and long-lasting body wash - Those who want to feel cool and invigorated after a shower - Men and women seeking effective odor protection throughout the day

Pros: - Long-lasting odor protection - Refreshing menthol scent - Suitable for all skin types Cons: - Some may find the menthol sensation too intense - Not suitable for those with sensitive skin or allergies to menthol

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preferences.	AC Nielsen
Brand Strength	20	18	Strong brand reputation and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from established and emerging brands.	Euromonitor
Use-case Advantage	5	3	Offers long-lasting odor protection suitable for Indian climate.	HUL
Final Market Score	100	66/100 (3.30/5)	Well-positioned body wash gel with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—