Dermistry Sensitive Dry Very Dry Skin Shea Cocoa Butter Blue Berry Cleanser Moisturizing Body Wash Gentle Safe Mild Sulphates Soap Free for Winters All Seasons Men Women 200 ml

Dermistry Sensitive Dry Very Dry Skin Shea Cocoa Butter Blue Berry Cleanser Moisturizing Body Wash Gentle Safe Mild Sulphates Soap Free for Winters All Seasons Men Women 200 ml

About Product: Dermistry Sensitive Skin Shea Cocoa Butter & Blueberry Moisturizing Body Wash is a gentle and soap-free cleanser designed specifically for those with dry and very dry skin. Formulated with nourishing shea butter, cocoa butter, and blueberry extracts, this body wash helps to hydrate and moisturize the skin, leaving it feeling soft and smooth.

Key Features: - Gentle and soap-free formula - Contains nourishing shea butter, cocoa butter, and blueberry extracts - Hydrates and moisturizes dry and very dry skin - Leaves skin feeling soft and smooth - Suitable for both men and women - Ideal for use in all seasons

For whom: This body wash is perfect for individuals with dry and very dry skin who are looking for a gentle and effective cleanser to hydrate and moisturize their skin.

Pros: - Gentle and non-irritating formula - Nourishing ingredients help to hydrate and moisturize the skin - Leaves skin feeling soft and smooth - Suitable for both men and women - Great for use in all seasons Cons: - May not be suitable for those with sensitive skin conditions - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of shea butter, cocoa butter, and blueberry ideal for dry skin	Gartner
Brand Strength	20	18	Established brand with strong reputation for quality skincare products	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels	Euromonitor
Competition	10	8	Facing moderate competition from other premium body wash gel brands	Forbes
Use-case Advantage	5	5	Specifically formulated for dry and very dry skin, catering to a niche	Statista
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with unique ingredients for dry skin

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