Childs Farm Caked in Mud Organic Sweet Orange Hair Body Wash for Dirty Rascals 250ml by Childs Farm

Childs Farm Caked in Mud Organic Sweet Orange Hair Body Wash for Dirty Rascals 250ml by Childs Farm

This Childs Farm Organic Sweet Orange Hair and Body Wash is specially formulated for "dirty rascals," making bath time fun and enjoyable for kids. Its gentle organic ingredients cleanse and nourish the skin and hair, leaving them soft and smelling fresh.

Key Features: - Organic formulation - Sweet orange scent - Suitable for sensitive skin - Dermatologist and pediatrician approved - No artificial colors or fragrances

For whom: This product is perfect for kids who love getting messy and need a gentle yet effective wash to clean up. It is suitable for children with sensitive skin, as it is free from harsh chemicals and artificial additives.

Pros: - Gentle on skin and hair - Pleasant scent - Organic ingredients - Suitable for sensitive skin - Dermatologist and pediatrician approved

Cons: - Some may find the scent too strong - Not tear-free formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sweet orange scent appeals to Indian consumers seeking natural products.	Nielsen
Brand Strength	20	18	Childs Farm is a recognized brand for organic products in India.	Euromonitor
Category Momentum	20	15	Growing demand for organic body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other organic body wash gels in India.	GfK
Competition	10	8	Facing moderate competition from other organic body wash brands in India.	IRI
Use-case Advantage	5	5	Suitable for children's sensitive skin, a key consideration for Indian parents.	Kantar
Final Market Score	100	76/100 (3.80/5)	Childs Farm Organic Sweet Orange Hair and Body Wash is well-positioned in the growing Indian market for organic body wash gels.

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