Chemist At Play Deep Cleansing Body Wash Activated Charcoal Removes Dirt Lactic Acid for Skin Texture Glycolic Acid for Exfoliation 236ml

Chemist At Play Deep Cleansing Body Wash Activated Charcoal Removes Dirt Lactic Acid for Skin Texture Glycolic Acid for Exfoliation 236ml

The Chemist At Play Activated Charcoal Deep Cleansing Body Wash is a powerful solution for achieving smooth and radiant skin. Infused with lactic acid and glycolic acid, this body wash helps to exfoliate and improve skin texture.

Key features of this product include its deep cleansing properties, which help to remove impurities and unclog pores. The activated charcoal works to detoxify the skin, leaving it feeling refreshed and rejuvenated.

This body wash is suitable for those looking to improve the texture of their skin and achieve a deep cleanse. It is especially beneficial for those with oily or acne-prone skin, as it helps to control excess oil and prevent breakouts.

Pros: - Deep cleansing formula - Exfoliates and improves skin texture - Helps to unclog pores - Suitable for oily and acne-prone skin Cons: - May be too harsh for sensitive skin types - Strong fragrance may not be suitable for all individuals

Overall, the Chemist At Play Activated Charcoal Deep Cleansing Body Wash is a great option for those looking to achieve smooth and clear skin. Its powerful formula helps to exfoliate and detoxify, leaving your skin feeling refreshed and revitalized.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular skin exfoliating acids.	Vogue India
Brand Strength	20	15	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Retail360
Competition	10	6	Facing moderate competition from established and new brands.	Business Today
Use-case Advantage	5	5	Addresses skin texture and exfoliation needs effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative body wash gel with strong brand backing positioned well in the growing Indian market.

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