Chemist at Play 1 Salicylic Acid Body Wash 236ml Paraben SLS Free Gentle Exfoliating Shower Gel Prevents Body Acne Bumpy Skin Deep Cleanses Skin

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned in the Indian market with strong brand, relevant features, and competitive pricing.
Rs.295.00 Rs.399.00
Best price from Amazon.in Amazon.in

Details

Chemist at Play 1 Salicylic Acid Body Wash 236ml Paraben SLS Free Gentle Exfoliating Shower Gel Prevents Body Acne Bumpy Skin Deep Cleanses Skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Salicylic acid and paraben-free formulation aligns with current consumer preferences for gentle exfoliation. Euromonitor
Brand Strength 20 18 Established brand with positive reputation for skincare products. Brandwatch
Category Momentum 20 15 Growing demand for specialized body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash gels in the market. GfK
Competition 10 8 Facing moderate competition from established and emerging brands offering similar body wash gels. Nielsen
Use-case Advantage 5 5 Effective for preventing body acne and bumpy skin, addressing common consumer concerns. Kantar
Final Market Score 100 76/100 (3.80/5) Well-positioned in the Indian market with strong brand, relevant features, and competitive pricing.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Chemist at Play 1 Salicylic Acid Body Wash 236ml Paraben SLS Free Gentle Exfoliating Shower Gel Prevents Body Acne Bumpy Skin Deep Cleanses Skin

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Best price
Rs.295.00 Rs.399.00