Biotique Advanced Organics Rose N Roses Glow Shower Gel 200Ml

Biotique Advanced Organics Rose N Roses Glow Shower Gel 200Ml

About Product: Biotique Advanced Organics Rose and Roses Glow Shower Gel is a luxurious body wash infused with the goodness of rose oil and rose water. It gently cleanses the skin while leaving it feeling soft, refreshed, and fragrant.

Key Features: - Enriched with organic ingredients - Hydrates and moisturizes the skin - Leaves a lingering floral scent - Free from harmful chemicals like sulfates and parabens

For whom: This shower gel is suitable for all skin types, especially those looking for a natural and organic body wash option. It is ideal for individuals who enjoy the soothing and uplifting aroma of roses.

Pros & Cons: Pros: - Organic and natural ingredients - Gentle on the skin - Hydrating and moisturizing - Pleasant rose fragrance Cons: - Some may find the scent too strong - May not lather as much as chemical-laden shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of rose extracts aligns with the current trend towards floral-infused skincare products.	Kantar
Brand Strength	20	18	Biotique is a well-established brand known for organic products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body wash gels in the market.	GfK
Competition	10	8	Facing competition from other established organic body wash brands in India.	IRI
Use-case Advantage	5	5	Offers a luxurious shower experience with the benefits of rose extracts.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing Indian organic body wash market.

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