Bioderma Atoderm Gel Douche Ultra Gentle Soap Free Daily Use Shower Gel with Niacinamide for 24H Hydration Glycerin Boosts Hyaluronic Acid Ceramides Normal to Dry Skin 500 ml

Bioderma Atoderm Gel Douche Ultra Gentle Soap Free Daily Use Shower Gel with Niacinamide for 24H Hydration Glycerin Boosts Hyaluronic Acid Ceramides Normal to Dry Skin 500 ml

About Product: Bioderma Atoderm Ultra Gentle Shower Gel is a soap-free formula designed to gently cleanse and hydrate the skin. Enriched with niacinamide, glycerin, and ceramides, this shower gel helps to maintain the skin's natural moisture balance, leaving it feeling soft and smooth.

Key Features: - Contains niacinamide to soothe and protect the skin - Glycerin helps to hydrate and moisturize - Ceramides strengthen the skin's barrier function - Suitable for normal to dry skin types - Provides 24-hour hydration

For whom: Bioderma Atoderm Ultra Gentle Shower Gel is suitable for those with normal to dry skin who are looking for a gentle and hydrating body wash. It is especially beneficial for those with sensitive or irritated skin.

Pros: - Gentle and non-irritating formula - Helps to maintain the skin's moisture balance - Leaves skin feeling soft and smooth - Suitable for sensitive skin - Dermatologist-tested

Cons: - May not lather as much as traditional shower gels - Some may find the scent to be too subtle

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and ceramide formula aligns with Indian consumers' preference for hydrating products.	Euromonitor
Brand Strength	20	18	Strong brand reputation and trust in skincare segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands offering similar body wash gels in India.	Nielsen
Use-case Advantage	5	5	Addresses the needs of consumers with normal to dry skin, a common concern in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand backing in growing Indian market.

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