Bioderma Atoderm Gel Douche Ultra Gentle Soap Free Daily Use Shower Gel with Niacinamide for 24H Hydration Glycerin Boosts Hyaluronic Acid Ceramides Normal to Dry Skin 100 ml

Bioderma Atoderm Gel Douche Ultra Gentle Soap Free Daily Use Shower Gel with Niacinamide for 24H Hydration Glycerin Boosts Hyaluronic Acid Ceramides Normal to Dry Skin 100 ml

Bioderma Atoderm Ultra Gentle Shower Gel is a gentle body wash formulated with niacinamide to provide long-lasting hydration for up to 24 hours. It is soap-free and suitable for daily use on normal to dry skin types. The 100 ml size makes it convenient for travel or on-the-go use.
Key features of Bioderma Atoderm Ultra Gentle Shower Gel include its ultra-gentle formula that respects the skin's natural balance, its ability to soothe and moisturize the skin, and its non-irritating properties. It lathers into a creamy foam that cleanses the skin without stripping it of essential moisture.
This shower gel is ideal for those with sensitive or dry skin who are looking for a gentle and hydrating body wash. It is suitable for daily use and can help to maintain the skin's natural barrier function.
Pros: - Long-lasting hydration - Gentle and non-irritating formula - Convenient travel size Cons: - May not be suitable for those with very oily skin - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and 24H hydration align well with consumer preferences for effective skincare products.	GfK
Brand Strength	20	15	Bioderma is a well-known and trusted brand in the skincare industry.	Euromonitor
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	6	Facing moderate competition from other established brands offering similar body wash gels.	IRI
Use-case Advantage	5	5	Addresses the needs of consumers with normal to dry skin looking for gentle daily cleansing.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body wash gel catering to the needs of Indian consumers.

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