Bathing Essentials Natural Body Wash Enriched With 6 Active Ingredients Lavender Fragrance Gently Cleans Moisturizes Dry Itchy Skin Body Wash for Women Men SLS Paraben Free For All Skin Types 300ml

Bathing Essentials Natural Body Wash Enriched With 6 Active Ingredients Lavender Fragrance Gently Cleans Moisturizes Dry Itchy Skin Body Wash for Women Men SLS Paraben Free For All Skin Types 300ml

The Bathing Essentials Lavender Body Wash is a luxurious body wash that is enriched with 6 active ingredients to provide deep hydration and nourishment to the skin. Its soothing lavender fragrance helps to relax the mind and body during shower time.
Key features of this body wash include its moisturizing properties that help to soothe dry, itchy skin. It is free from SLS and parabens, making it suitable for all skin types, including sensitive skin.
This body wash is perfect for both women and men who are looking for a gentle and effective body wash that will leave their skin feeling soft and hydrated. The lavender scent is also great for those who enjoy aromatherapy benefits during their shower routine.
Pros: - Deeply moisturizes dry skin - Soothes itchy skin - Relaxing lavender fragrance - Suitable for all skin types Cons: - Some may find the lavender scent too strong for their liking. Overall, the Bathing Essentials Lavender Body Wash is a great choice for anyone looking for a nourishing body wash that will leave their skin feeling soft and hydrated.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with 6 active ingredients, suitable for all skin types.	GfK
Brand Strength	20	15	Established brand with positive reputation in body care products.	Euromonitor
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Kantar
Competition	10	6	Facing strong competition from established and emerging brands.	IRI
Use-case Advantage	5	5	Addresses dry and itchy skin concerns effectively.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively positioned lavender body wash with broad appeal in Indian market.

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